2006 Rank Agency/Primary Services 2005 Net Rev. 2-Year Growth Agency Age Net Rev./Employee 26 Marketing Werks Chicago, IL, Scott Moller, Julie Guida (312)

According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%...

Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.

Agency.com, an interactive advertising firm, has hired Ali Grayeli to serve as vice president and executive creative director and Vince Quilici as client partner within its San Francisco office

A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found.

The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer or group of customers to produce what level of loyalty and/or incremental business?

Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.

Quick, list the objective for the next marketing dollar you spend. Is it quantifiable and time-bound? Is it something other than “increase revenue”?

Is it a bid against Dunkin' Donuts? An effort to muscle in on Starbucks? McDonald's is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

Video-game players are migrating from traditional forms of entertainment, including TV and movie theaters, to the small screen, a new survey has found. Gamers are leaving the theaters in favor of watching DVDs on their home theaters and listening to tunes on their MP3 players.