Search Results for: loyalty

Naviant Inc., Newtown Square, PA, has signed an agreement to acquire Softbank Marketing Solutions, an operating division of Softbank Holdings Inc. Softbank

Ed Proctor, who retired from the Guild Co. last year after 68 years in the list business, died on Saturday at age 90, DIRECT Newsline has learned.Spanning

St. Petersburg, FL-based Catalina Marketing Corp., has formed a pact with MyPoints.com, San Francisco, to jointly offer direct marketing and loyalty programs

They’re so cute on the soccer field, but kids are also attractive to market researchers who want to gauge their attitudes about grown-up sports.Among

America Online, Dulles, VA, and American Airlines, Dallas, have signed a three-year co-marketing deal the companies say will produce the “world’s largest

Mosaic Group, Toronto, gained a foothold in the Old Sod through the acquisition of Pentagon, a Dublin, Ireland-based sales promotion and marketing services

Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is

A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

It’s downright un-American.You can earn points with American Express, but you can’t redeem them on American Airlines.Or can you? Yes you can! All you

Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling –