Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages.

Posting video on YouTube can bring some real life to your brand, but don't forget to SEO it. Here's 4 steps.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 11, 2014   New Penton Database Offers Targeted B2B Data Posting a Video on YouTube? 4 Steps to SEO it. Top 3 Marketing Automation Worries: Survey The…

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 1, 2014   A Surprising Presence at SXSW with Charitable Guerilla Marketing Westin Puts $15 Million Against its new “Well-Being Movement” Campaign Penguin Magic’s Engagement Trick A Surprising Presence at SXSW with…

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer November 05, 2013   Pin Down Holiday Sales by Dominating Pinterest Open for Business: PROMO’s New Top Shops Searchable Database 3 Best Practices for Successful Landing Pages Loyalty Marketing Tips & Tricks Pin…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT October 30, 2013   The Five “Big Lies” CMOs are Told About Mobile Pin Down Holiday Sales by Dominating Pinterest Four Tips for Dealing with Tricky…

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT October 29, 2013   The Five “Big Lies” CMOs are Told About Mobile Pin Down Holiday Sales by Dominating Pinterest Four Tips for Dealing with Tricky Customer Decisions Open for Business: PROMO’s New Top Shops Searchable Database…