Articles by Jason Hahn

This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.

This infographic lays out who should be doing what in your social media plan.

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

SEO should now stand for search experience optimization, to account for users' higher expectations.

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.