Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

August 21, 2013

The New B2B SEO: Search Experience Optimization

Did the Gmail Tabbed Inbox Reinvent Email Marketing?

Determining the Value of Social Data and Share of Voice

The New B2B SEO: Search Experience Optimization

By Jason Hahn

lead capture campaigns Old-school B2B SEO was all about getting traffic immediately by gaming algorithms and ranking well for certain keywords. Today the definition has changed, and this requires businesses to take a much more holistic view, says Jim McKinley of 360 Partners, a speaker at last week's B2B LeadsCon.

FULL ARTICLE

7 Online Presentation Mistakes to Avoid August 21, 2013 | 2:00 p.m. ET

Join this webinar to learn how technology can add value to your online presentation and how to avoid 7 common presentation mistakes.
Click here to register!

Did the Gmail Tabbed Inbox Reinvent Email Marketing?

By Vivek Sharma

many small light bulbs equal big one While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates. Learn what the changes mean for email marketers.

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Guthy-Renker offers buyers of some of the most popular beauty, health, fitness, and entertainment products. Reach buyers of Proactiv, Sheer Cover, Winsor Pilates, Dean Martin Celebrity Roast, and MORE! CLICK HERE for a full listing of datacards, or contact Anna Feely for more information at 201.865.5800 x2113.

Determining the Value of Social Data and Share of Voice

By Rick Miller

rick-miller CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions. However, many marketers are still in the early days of establishing perspective around this data, especially at the category level.

FULL ARTICLE

We’ve been busy in recent months welcoming 6 new managed files, launching 13 new lists, enhancing numerous files for improved selectivity and unveiling our brand new List Services website—all to better suit your needs. CLICK HERE to view what’s been happening at Infogroup Targeting Solutions, or give us a call at 402.836.5100.

Related Whitepapers

Get Started with Social Relationship Management

Global Digital Audience Report, January to March 2013

10 Tips: Solving Marketing’s Biggest Problem of 2013 (Gaining Opt-ins)

How Brands Can Optimize Social Strategies with Analytics White Paper

Best Practices for Marketing Excellence & Operational Efficiency

SMARTER@MARKETING: Align Message, Process, and Measurement to Deliver Sales Enablement

The CMO's Guide to Beating the Engagement Crisis

Lead Scoring. It’s Not Voodoo Marketing Anymore.

Social Media Best Practices White Paper

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Making Mobile Personal: Increasing Leads and Conversions with Contextual, Individualized Mobile Experiences
Aug 28 2013 @ 2:00 p.m. ET

Deliver a contextual mobile experience, and can quickly turn mobile visitors into customers! In this webinar you’ll learn how to quickly and easily supercharge your mobile efforts.
Click here to register!

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