Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier

MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

Betty Noble was unhappy with Overture. When Noble, owner of micro-precision machining firm Norman Noble Inc., realized that her Web site resembled an

Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already