Check out these six solid brand activations at SXSW 2024, from Audible’s sound experience to Sharpie’s Creative Academy to Tide’s eco-friendly product invention.

CM Weekly March 10, 2024 Doing your taxes is a challenging exercise for many. So is marketing it to disinterested consumers. This tax season, H&R Block has focused on targeting Gen Z—many of whom are first-time filers—through entertainment. “It starts with a strategy around Gen Z. And then from there, we start to look at…

15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

CM Weekly March 3, 2024 A report from Edelman and LinkedIn on the impact B2B thought leadership has shed new light on how to approach out-of-market buyers. Ninety percent of decision-makers and C-suite executives surveyed said they would be moderately or very likely more receptive to sales or marketing outreach from an organization that consistently…

CM Weekly February 25, 2024 According to a survey of B2B marketers and business leaders performed by growth agency Walker Sands, 79% of marketing decision-makers experience more pressure from their C-suite and executive teams to measure marketing success based on key business outcomes than they did five years ago. Moreover, 58% agree that they struggle…

CM Weekly February 18, 2024 While some businesses have eliminated the CMO role from their company org charts in recent months, fashion apparel brand True Religion has taken the opposite approach—and hired its first chief marketer. We spoke to CMO Kristen D’Arcy, who has numerous campaigns and integrations across music and sports to speak of…

Part two of our conversation with Doritos' Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

We spoke to True Relgion CMO Kristen D’Arcy about the brand's latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.

CM Weekly February 11, 2024 Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target isn’t primarily Gen Z. The star of this creative is a grandma fulfilling her dream of driving a Monster Truck. “There was…