Search Results for: loyalty
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Five States Sue RJR
AGs contend ads, matchbooks still target kids.
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Albertson’s Expands Catalina Marketing Network Participation
Albertson’s, a Boise, ID-based grocery chain, will increase its participation in the Catalina Marketing Network throughout all the grocery stores it operates…
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Online Promotions in the Retail World
Connecting your retail channels to your on-line promotions has always been important. But it now is becoming critical to the success of a campaign. While
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Betting on Loyalty Cards
Harrah’s Total Rewards rolls out the red carpet when members travel. What kind of incentive do you offer your best customers when your core product is
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Pool Party
St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million
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Gas Attack
Much like it is here in the U.S., the U.K. petrol market is fueled by competitive pricing but few real price advantages for consumers. Throw in ever-rising
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Going Mainstream
Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading
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Power in Plastic
Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications
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Agencies
CRM: Profitable Multichannel Marketing
Balancing the cost to serve customers with realized revenue
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Bad is Good
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence