Search Results for: loyalty

  • Five States Sue RJR

    AGs contend ads, matchbooks still target kids.

  • Albertson’s Expands Catalina Marketing Network Participation

    Albertson’s, a Boise, ID-based grocery chain, will increase its participation in the Catalina Marketing Network throughout all the grocery stores it operates…

  • Online Promotions in the Retail World

    Connecting your retail channels to your on-line promotions has always been important. But it now is becoming critical to the success of a campaign. While

  • Betting on Loyalty Cards

    Harrah’s Total Rewards rolls out the red carpet when members travel. What kind of incentive do you offer your best customers when your core product is

  • Pool Party

    St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million

  • Gas Attack

    Much like it is here in the U.S., the U.K. petrol market is fueled by competitive pricing but few real price advantages for consumers. Throw in ever-rising

  • Going Mainstream

    Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading

  • Power in Plastic

    Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

  • CRM: Profitable Multichannel Marketing

    Balancing the cost to serve customers with realized revenue

  • Bad is Good

    Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence