American Name Services now manages this magazine's file. More than 700,000 subscribers' names are listed, including 177,367 from the last 12 months.

Meredith Corp. recently named ALC Data Management to oversee the Family Circle magazine file. More than 2.4 million subscribers are available.

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,

Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.

Belardi/Ostroy ALC LLC recently assumed management of the Bike Nashbar list. More than 270,000 buyers are available from the last 12 months.

Pacific Lists Inc. now manages the Chiropractic Economics magazine file with more than 50,000 names. Recipients include chiropractic professions with their own practice as well as employees of chiropractic clinics.

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.

RMI Direct Marketing has been chosen to manage 20 lists for Hachette Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers' names are available from 14 magazine titles, a Canadian master file and five other enhanced files.

American Express has launched a multi-tiered marketing effort to promote its new sponsorship of the U.S. Golf Association.

Belardi/Ostroy ALC LLC has assumed management of the Design Toscano list. A total of 196,977 last-24-month buyers are available.