Search Results for: loyalty

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading

Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

Balancing the cost to serve customers with realized revenue

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

Customers lose when a company relies so heavily on technology that genuine marketing know-how is forgotten….

Most firms still can’t resolve the paradox that “business is about greed and self-interest, and loyalty about self sacrifice.” That’s the view of Fred Reichheld, Bain fellow, Bain and Company, and author of the 1996 bestseller “The Loyalty Effect.” More…

Traveling Exhibitions

A Good Caffeine Buzz

Online marketers stay in constant contact with customers through auto-reorder programs

The hidden costs of CRM