Search Results for: loyalty

Full-service direct marketing firm Communication Concepts Inc. (CCI), Ivyland, PA, and the company’s three other operating units have been integrated

Image isn’t everything, but it is an important part of the mix

CRM expert Frederick Reichheld argues that loyalty starts with your employees

Barnes & Noble Inc. has named Digitas as its agency of record for strategic marketing, hoping to clear up its channel strategy.

Pass Privilege Inc., Charlotte, NC, has acquired the assets of 24/7 Media Inc.’s AwardTrack technology. The platform enables marketers to maximize their

Hudson’s Bay Co., the direct marketer and retailer based in Toronto, has kicked off an integrated marketing effort in Canada to promote HBC Rewards, a

Cadillac travels many roads for Escalade.

U.K.’s SPCA names the top promotions of 2000.

New gadgets aim to eke more input out of shoppers.