Millard Group Inc. has assumed management of the High Country Gardens file. This cataloger has 59,000 last-12-month buyers.

Millard Group Inc. has assumed management of the King Ranch Saddle Shop catalog file. Some 29,000 last-12-month buyers are named.

Publicis Groupe will take a giant step into digital marketing when it buys Digitas Inc. for $1.3 billion.

Millard Group Inc. has been appointed to serve as list manager by For Counsel Inc. This cataloger has 26,000 last-12-month buyers.

There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I've mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of…

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing - money. December revolves...

Terrence Smalley, a longtime online marketing executive, has formed Outonthenet.com, a loyalty-marketing firm catering to the lesbian, gay, bisexual and transgender (LGBT) market.

A list of 351,561 buyers is available from the Spice Catalog. The average unit of sale for adult videos and other sexually oriented products was $60.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

Douglas Publications LLC has selected MeritDirect to take over management of its vast list portfolio, effective Jan. 1. The Douglas Publications postal and e-mail master files have 355,000 and 160,000 e-mail addresses, respectively.