Search Results for: content marketing

The social network for professionals that is LinkedIn continues to thrive. On Thursday the company announced that in the fourth quarter of 2012, it raked in $303.6 million in revenue and $11.5 million in net income, notching adjusted earnings per share (EPS) of 35 cents. The revenue reflected an 81 percent surge from the same […]

Lead generation on the most basic level is the same in all industries, but each vertical has wrinkles and nuanced traits that demand unique and tailored approaches. The automotive industry is no different. Purchasing a vehicle can be an emotionally taxing process, and with so many new models and technological innovations, interested car buyers need […]

Valentine’s Day is more than a overly commercialized holiday you may or may not care about

Chili’s gets targeting right, with a personalized email that hits all the right notes.

Presentation slides often elicit yawns, glazed eyes and doodling in person, but on the Web they can be much more exciting and effective for generating and nurturing leads. SlideShare is a major reason why. For those who aren’t familiar with the site, SlideShare is a presentation-sharing platform that LinkedIn purchased in May 2012. As of […]

Brafton, an online news content marketing agency, has created an infographic that goes over the 10 best ways to optimize your business YouTube channel. According to the company, more than 70 percent of B2C and B2B companies are investing their money into video marketing in 2013, with Google’s YouTube leading the way with the lion’s […]

Social media marketing can be broken down into two simple segments: free and paid. According to research commissioned by Vizu, a Nielsen company, and conducted by Digiday, paid social media advertising is a widely utilized channel and is expected to claim a bigger share of budgets in 2013. Free vs. paid The study found that […]

Segmenting email lists is an essential element for any email marketing plan. “Segmentation lets you send targeted content that speaks to each buyer persona, boosting their engagement, and in turn, your delivery rate,” according to Chelsea Rio at MailerMailer. She points to numbers from Monetate, which indicate that 30 percent of marketers who segment their […]

By Tamara Weintraub, content marketing manager, ReachLocal

Trying to measure the return on investment (ROI) from all your marketing can be a headache. But by determining your marketing goals and metrics up front and consistently tracking your results, you can get a better idea on how each of your marketing efforts is performing. Follow these seven tips to create a process for measuring marketing ROI for your business.

In the past few weeks, we’ve covered many of the basics of content marketing: –