Segmenting email lists is an essential element for any email marketing plan. “Segmentation lets you send targeted content that speaks to each buyer persona, boosting their engagement, and in turn, your delivery rate,” according to Chelsea Rio at MailerMailer. She points to numbers from Monetate, which indicate that 30 percent of marketers who segment their email lists experience higher open rates, while 50 percent experience higher click rates.
When gathering information, it’s important to collect information at the point of signup
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