This infographic details the current state of content marketing, including key trends and challenges.

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results March 04, 2014 Marketing Tech Integration Remains a Challenge Q&A: CMO Council’s Liz Miller on Marketing Tech Trends Marketers Feel Unprepared to Manage Big Data: IBM Study What You Need: Tech Requirements for Lead Gen Super Bowl…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 21, 2014   5 Tips to Make Video Marketing Work Hard for Your Brand How do You Stack up in Content Marketing: Infographic A Guide to Stealing…

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 19, 2014   Digital Ad Test Drives Scion Sales TCPA Changes Bring Accountability for Call Centers Direct Mail in the Digital Communication Era 4 Tips for Improving Your Mobile Data Strategy Make Your Email Look More…

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer February 18, 2014   8 Marketing Trends You May Not Be Thinking About, but Should Be 5 Big Agency Owner Mistakes Make and How to Avoid Them The Best Advertising and Marketing Jobs…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT February 14, 2014   “Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue Subaru Winterfest Amplifies Experiential Side Are Teens Really Unfriending Facebook? The Best Advertising…

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 12, 2014   Listen and Learn: Observing Your Customers’ Online Behavior Utilizing Advanced Analytics to Improve B2B Marketing Efforts What You Need: Tech Requirements for Lead Gen Tech Primer: What APIs Mean to Marketing Unsubscribe from…