Search Results For: content marketing
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Data & Analytics
Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
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Chief Promo Marketer – April 29, 2014
View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 24, 2014 Marketing Automation Technologies: Good for Prospects and Customers Video Marketing: Using Hard Data Versus Assumption Branded Videos Losing Ground to Individual Users Sharing Same Videos Marketing Automation Trends 4 Biggest […]
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Data & Analytics
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
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Data & Analytics
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Chief Marketer This Week- April 25, 2014
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 25, 2014 10 Different Visuals to Increase Social Media Engagement Branded Videos Losing Ground to Individual Users Sharing Same Videos Losing Loyalty? 4 Biggest Missteps Burt’s […]
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Social
3 Strategies to Harness the Power of Personal Branding
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
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Digital
Honey Maid Responds to Anti-gay Comments: Video
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.
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Digital
Brand Experiences Drive Big-Time Results for Interactive Video
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
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Chief Direct Marketer April 23, 2014
Chief Direct Marketer View Web Version April 23, 2014 Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings. […]
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Marketer’s Guide to Call Tracking for Google SEO and PPC
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages.