Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT March 21, 2014   Lead Gen Programs Need to Stay Positive How Hashtags Can Drive Business MillerCoors Boosts Digital Video Spending by 50% Paid Promos and…

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

Chief Direct Marketer 3-19-2014 View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 19, 2014   Six Factors for Bridging Direct and Brand Marketing How to Automate Lead Verification Are You Deep Discounting? Maybe You Shouldn’t Be Tech Trends: Wearables, WhatsApp, Instagram and Beacons Tips…

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 18, 2014   Special Report: Following Digital Footprints to Make Sense of All Your Data Points Tech Trends: Wearables, WhatsApp, Instagram and Beacons Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event…

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.