| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerApril 24, 2014 |
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Marketing Automation Technologies: Good for Prospects and CustomersBy admin  It's good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.FULL ARTICLE |
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Video Marketing: Using Hard Data Versus AssumptionBy admin  For video marketing, CMOs are making more assumptions than using hard data to get it right.FULL ARTICLE |
Branded Videos Losing Ground to Individual Users Sharing Same VideosBy admin  Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.FULL ARTICLE |
Marketing Automation TrendsBy Jasmine Brown In this Chief Marketer Tech Round-Up, learn: The latest automation tools and trends How marketers are identifying the highest value prospects Ideas for optimizing lead quality Why testing is essential And more! Complete the form to download the full report. Sponsored by:FULL ARTICLE |
4 Biggest Brand Missteps that Lose LoyaltyBy admin  Make sure you’re not making these four mistakes that can hurt brand loyalty.FULL ARTICLE |
10 Different Visuals to Increase Social Media EngagementBy admin  Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.FULL ARTICLE |
Call for 2014 PRO Awards Entries Closes at MidnightBy Patricia Odell  The call ends at midnight tonight. Don't miss your chance in the spotlight!FULL ARTICLE |
Q1 Social Media Trends From AdobeBy Patrick Gorman  New report details paid, earned and owned social media trends for the first quarter of 2014.FULL ARTICLE |
Burt’s Bees Puts Promotional Messages in Appointment CalendarsBy admin  Promotional messaging in online date calendars by Burt's Bees will be monitored closely by marketers to understand consumer reaction.FULL ARTICLE |
CMO Talks: 5 Ways to Befriend Your CIOBy Dave Scott  As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.FULL ARTICLE |
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