IKEA's new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, "Captain Obvious."

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends April 8, 2014     Developing Sophisticated Lead Scoring Content Sharing Impacts Vendor Selection: Study Do You Have a True B2B Marketing/Sales Partnership? Big Spike in Marketing Technology Use by Progressive B2B Companies LeadsCon New York Call for Speakers   Developing Sophisticated…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 4, 2014   Hotels.com Campaign is, Well Obvious 11 Tips for Building Your Email Marketing List Big Spike in Marketing Technology Use by Progressive B2B Companies IKEA…

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Chief Direct Marketer Disrupting the Path to Purchase | Clickthrough Rates | View Web Version April 02, 2014   Why Marketers Must Disrupt the Path to Purchase Shoppers are doing more and more research online before buying, from a variety of devices. Parago conducted shopper research during the last holiday shopping season to identify emerging…

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

Chief Direct Marketer 3-28-2014 View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECT March 28, 2014   Benchmarking Your “Customer Relationship Maturity Level” When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse Activities, Stats, Trends…