Search Results for: content marketing

In its “2013 Email Marketing Benchmark Report,” MarketingSherpa asked marketers, “What new developments will affect your email marketing program in the next 12 months?” Fifty-eight percent of respondents pointed to the pervasiveness of smartphones and tablets, while 57 percent said social media. Daniel Burstein, director of editorial content at MarketingSherpa, shares three takeaways, as recommended […]

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.

Microsoft is set to introduce its latest research product, called ViralSearch, this week. ViralSearch does pretty much what you’d expect it to do: The tool tracks trends on Twitter to analyze how bits of content are shared and how viral they are. The resulting visual representations use “trees” and time lines to show how a […]

When you stumble across “Harlem Shake” videos, humorous mutations of popular songs, amusing memes or funny websites like The Oatmeal and CollegeHumor.com, do you think about how it might be inspiration for your content marketing strategy? If not, you should. Humor can be a great help for marketers crafting content. Here are some takeaways from […]

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool. Beyond that, there are other free keyword research tools such as Soovle and […]

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for […]

Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights.

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what […]