View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer April 1, 2014 A Surprising Presence at SXSW with Charitable Guerilla Marketing Westin Puts $15 Million Against its new “Well-Being Movement” Campaign Penguin Magic’s Engagement Trick A Surprising Presence at SXSW with…
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 28, 2014 A Surprising Presence at SXSW with Charitable Guerilla Marketing Pssssst. Have you heard… 12 Social Marketing Changes YOU Need to Know About Westin Puts…
View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 21, 2014 Do You Have a True B2B Marketing/Sales Partnership? In Branding, First Impressions Count Penguin Magic’s Engagement Trick LeadsCon New York Call for Speakers Increasing the Potential of Your Email File Direct Mail Tips:…
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.
What are the big driving forces behind today's online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results March 20, 2014 Q&A: Enova’s DeCosmo on Analytics Tech Trends Tech Trends: Wearables, WhatsApp, Instagram and Beacons How to Automate Lead Verification Technology Tools for Streamlining Online Marketing Tips for Better Triggered Online Campaigns Q&A: Enova’s DeCosmo…
Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.