Marketo, a marketing automation software firm, has put together an infographic offering a peek behind the proverbial curtain. What lies there? Marketing automation, of course.
“Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster,” according to Dayna Rothman, content marketing program manager at Marketo. “Marketing automation can be the magic behind the curtain, the Wizard to the marketer’s Dorothy.”
The infographic highlights:
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