American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.

CARLSON MARKETING: cut a deal with mobile-phone marketer Enpocket to add mobile executions to Carlson’s loyalty marketing and employee recognition programs.

RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card.

The Washington Post is out to make a point—lots of points, in fact.

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend -- and they do spend it.

As per my annual tradition, I offer the following column. I am presenting it again because -- just as the stories surrounding Passover and Easter are re-told every year -- so too does this one deserve a re-telling. Readers looking for Loose Cannon's usual breezy gloss on direct marketing may wish to skip this column.…

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

Women's shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It's all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually