Kmart Hands $225 Million Ad Account to Draftfcb
Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review
Draftfcb is back in the retail game, winning Kmart’s estimated $225 million advertising account without a review
CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification
Virgin Megastores just keeps signing new loyalty members. The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.
Jo To Go Coffee has launched a new rewards card that offers discounts and bonus drinks to frequent customers
INDEPENDENT GROCER: Harps Food Stores has adopted S&H greenpoints as the platform for its loyalty marketing.
FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.
There’s one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.
In its latest effort to boost revenue, American Airlines has launched a new Web site dedicated to female customers.
Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip.
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.