One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very...
While many brands are keen to make "friends" via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here's what brands need to do to make to most of their social experience.
A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002
YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers
Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?
In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...
There's little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money
A new report from Pew Research Center's Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day
It's the same old "international growth, domestic weakness" story over and over again, and marketers need to adapt. Here's some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums
For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.