A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project
Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.
To some, Chicago may just be a city. But to others, it is a brand.
Jeffrey Hayzlett, chief marketing officer for the Eastman Kodak Co., started his address to the crowd at ad:tech San Francisco 2008 with two questions.
On TV, “The Simpsons” Kwik-E-Mart convenience store may be best known for salmonella and spotty police protection.
Best Buy has signed a deal with Major League Soccer player Cuauhtémoc Blanco, making him the first brand ambassador for the consumer electronics retailer.
Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small
Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.
When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake