Michael P. Sherman, who serves on the Direct Marketing Association's board of directors, has been named senior advisor at the investment banking advisory firm Peter J. Solomon Co.

Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas.

Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?

Forecasting anything is an inexact science, but understanding a few key ideas and following the framework below can get you much closer to a defensible proposal for a loyalty marketing program

United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.

E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.

Companies looking at their go-to-market approach face a complex world, one in which competitors attack from above to cherry-pick customers and from below to win on price. As a result, many companies find themselves stuck in the middle,

Alliance Data Systems Corp. posted net income of $56.9 million for the first quarter, a 1% gain over net income of $56.4 million in the prior-year.

Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.