In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events.

Boost Mobile wants to win fans by improving their social lives. The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends.

Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments.

Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share.

An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards. The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics.

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

Here they are the eight first-prize winners of PROMO's 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

Arc Worldwide officially retired on April 2, erasing the last vestiges of an agency that lived by a work hard, play hard philosophy and set the standard

Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,