Search Results for: loyalty

Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million

Direct marketers who use their Web sites in concert with their telemarketing efforts make more money, said Neil Sexton, founder of Sexton’s Market in Trinidad, CO.

Ace Hardware Corp. has purchased MicroStrategy Inc.’s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

I didn’t participate in the infamous Pampers Perks loyalty program, so I don’t have many negative things to say about it. That puts me in the opposite

Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions