Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales.

Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive

Affinion Group Inc. reported $320 million in net revenues (unaudited) for insurance, membership and other club services for the quarter that ended March 31, reflecting a $77 million increase over the $245 million in revenues reported for the same quarter last year.

Blogs haven’t been around all that long, but for the life of me I can’t put my finger on the precise date that everybody--especially brands--felt that he absolutely had to have a blog in order to feel complete in the marketing area.

Imagine yourself three years ago looking for a market to explore. Yes, 2004, in a world before MySpace and Facebook, a time when New Century still bought leads. You had money, a solid leadership team, and a desire to enter into the...

On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.

(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays.

(Multichannel Merchant) Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.