Search Results for: loyalty

Harrah’s Entertainment Inc. has chosen Gary Loveman, who was largely responsible for growing the company’s Total Rewards loyalty program, to succeed Philip

RADIO DISNEY tunes in to McDonald’s Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald’s (and McDonald’s second go at a separate

One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN’T. Judges for PROMO’s own PRO Awards were impressed with strategy they saw in the 45 finalists

It happens every day to celebrities people approach them in stores, on the street, in airports, asking, Are you Country singer Lee Ann Womack doesn’t

Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile

Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

Performance Products, an automotive accessories marketer, has chosen NuEdge System’s suite of campaign management and business intelligence tools to facilitate

Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks

Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People