Performance Products, an automotive accessories marketer, has chosen NuEdge System’s suite of campaign management and business intelligence tools to facilitate its direct and loyalty marketing efforts.
The Van Nuys, CA-based retailer will eventually segment its database, offering customized catalog inserts and customized Web pages that welcome visitors based on which car they own.
While NuEdge would not comment on the value of the contract, the Milwaukee, WI-based firm’s systems usually cost between $200,000-$1 million, depending on the number of names within the database and number of modules purchased. Performance Products boasts a file of 2 million customers.
“To be able to speak to the customer as an individual is the real value and end goal of any company that wants to maintain competitive advantage,” said Mel Kay, chairman of Performance Products, in a statement.
“Now, with NuEdge Systems we can create event-driven, individualized marketing programs that reflect the uniqueness of our customers–a powerful and proven strategy for increasing customers’ overall spending and loyalty across all channels.”
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