Search Results for: loyalty

  • Making the Movie

    It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

  • Mail Stream: A Report on Incoming Direct Mail

    Victoria’s Secret The Victoria’s Secret Christmas 2002 offering is enough to leave even jolly ol’ St. Nick hot under the collar. The annual Christmas

  • KLM Revamps “Flying Dutchman” Loyalty Program

    KLM Royal Dutch Airlines has overhauled its

  • Short Cut

    Braun Consulting Inc. has appointed Craig B. Lashmet to president of the professional services firm offering customer-focused business services. Formerly

  • Lillian Vernon Launches Mastercard

    Cataloger Lillian Vernon has launched its first-ever branded credit card.

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  • Mullen Named Borgata’s EVP of Marketing

    Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in

  • The World Over

    The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

  • Healthy Results

    Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic

  • New Shooters at Harrah’s

    When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

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  • SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST

    Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000