Search Results for: loyalty
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Making the Movie
It’s dark. It’s quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.
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Mail Stream: A Report on Incoming Direct Mail
Victoria’s Secret The Victoria’s Secret Christmas 2002 offering is enough to leave even jolly ol’ St. Nick hot under the collar. The annual Christmas
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KLM Revamps “Flying Dutchman” Loyalty Program
KLM Royal Dutch Airlines has overhauled its
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Short Cut
Braun Consulting Inc. has appointed Craig B. Lashmet to president of the professional services firm offering customer-focused business services. Formerly
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Agencies
Lillian Vernon Launches Mastercard
Cataloger Lillian Vernon has launched its first-ever branded credit card.
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Mullen Named Borgata’s EVP of Marketing
Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in
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The World Over
The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign
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Healthy Results
Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic
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Agencies
New Shooters at Harrah’s
When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.
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SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST
Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000