Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest

Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.

American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community.

American Express has revamped its rewards program to create three levels of membership.

JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering

One can argue about the precise date media ecology finally arrived in its full-blown complexity – usually without an appointment – in the reception areas of major corporations like P&G and General Motors and Coca Cola and at advertising agencies like Omnicom, Interpublic, and JWT. Or you can debate upon which convoluted continuum the old…

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn't do before?

Consumers’ two biggest complaints about customer service call centers are not getting their problem solved on the first call, and communication problems with offshore call centers, according to a new consumer survey on call center service.

Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.

Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.