1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

Promotion marketers often rely on call center reps to get samples or product information into consumers' hands. And loyalty and incentive programs are

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

Is your wallet stuffed with loyalty cards? If so, you're not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in

According to Colloquy's loyalty program census, the average American household participates in 12 reward or recognition programs,

Tasty Baking has signed a partnership deal with Minor League Baseball. The agreement calls for in-stadium and on-pack promotion, as well as PA announcements and product sales, tied to 17 teams.

Ukrop’s Super Markets has added in-store kiosks to give more perks to its loyalty club members.

Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time.

Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.