Search Results for: loyalty

Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000

Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002) Bravo! My involuntary handouts to the nation’s air carriers,

DraftWorldwide CEO and founder Howard Draft recently talked with DIRECT about the state of the agency business and the role of various DM media in today’s

Executives in Privately and Publicly Owned Businesses This new list features 554,998 top and middle management executives. The file was compiled from

Universal Studios Hollywood turned its loyalty program renewal efforts around through a combination of database design, creative testing and customer

Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very

Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

CoActive Marketing Group and Safeway, Inc. were top winners at the PRO Awards last night at PROMO Expo. The Great Neck, NY-based agency and Pleasanton,

Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

La Quinta Corp., Dallas, launched a revamped version of its 15-year-old La Quinta Returns loyalty program, enabling members to redeem points and become