With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it's not easy. The

There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O'Lakes deli cheese when they enter their local

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes

It's a long slow road from retailer's shelves into the hands of the consumer. How do you speed it up? What's a shortcut to stimulating demand? The shortcut

Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives

It's not easy being a marketer these days. For one thing, you have to measure the impact of your campaigns. And that's a challenge when you're using multiple media.

Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss

Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.

Rockler Woodworking and Hardware Inc. has launched its first loyalty program.