Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company’s snack food line and new products in development.

Hill, Holliday, Boston, named agency of record for Hopkinton, MA-based EMC Corp.

Cincinnati, OH-based Sara Lee Foods, named TBWA\Chiat\Day, Los Angeles, as agency of record for the Ball Park and Jimmy Dean brands.

MAYO Communications, Los Angeles selected by Los Angeles Convention and Visitors Bureau as agency of record for media relations for the upcoming Travel Industry Association of America annual conference.

Thunder Factory, San Mateo, CA, selected as agency of record for Fleetwood RV, a division of Fleetwood Enterprises, Riverside, CA, to handle p.r. Also, San Jose State University, San Jose, CA, selected Thunder Factory to develop an integrated marketing strategy and program for the school’s Campus Village.

Publicis Worldwide and Cliff Freeman & Partners, both New York City, awarded TBS Superstation’s, Atlanta, account. Publicis will handle brand-messaging duties and Cliff Freeman will promote new shows.

TBWA Worldwide, Playa del Rey, CA, will handle global creative for Masterfoods USA’s, Hackettstown, NJ, Pedigree pet food brand.

Brand Sense Marketing LLC, Los Angeles selected as exclusive licensing agency for Norton Motorsports, Inc., Portland, OR. Also, CineVegas Film Festival, Las Vegas, selected BSM as exclusive sponsorship sales and marketing agency.

Circuit City Stores, Inc., Richmond, VA, named Sharpe Partners, New York City, as interactive advertising agency of record and will provide strategic planning, creative development, media planning and optimization for Circuit City’s Internet advertising programs.

America Online, Dulles, VA, selected two agencies to handle its interactive account. Digitas, Boston, awarded contact strategy, online media buying and planning; AtmosphereBBDO, New York City, awarded various strategic and creative campaign duties.

Austin, TX-based Fired Up, Inc. tapped The Richards Group, Dallas, as advertising agency of record for Johnny Carino’s Country Italian restaurant brand.

Evergreen Mortgage, Evergreen, CO, named Sanna Mattson MacLeod, New York City, agency of record.

Burrito chain Chipotle, Denver, CO, named Mother, New York City, its creative agency of record.

Cliff Freeman & Partners, New York City, selected by The Sports Authority, Engelwood, CO, as agency of record.

Della Femina Rothschild Jeary and Partners, New York City, named agency of record by Pentax USA, Golden, CO.

Grey Worldwide, Los Angeles, won creative duties on BMW North America’s, Woodcliff Lake, NJ, Western regional account.

Coinstar, Bellevue, WA, named Publicis, Seattle, its agency of record.

Dr Pepper/Seven Up, Plano, TX announced Hispanic ad agency Mercury Mambo, Austin, TX, has been selected to handle the Hispanic marketing initiatives for the company’s soft drink portfolio, including flagship products Dr Pepper and 7Up, as well as Sunkist, Hawaiian Punch and Welch’s.

Boots Healthcare, with U.S. headquarters in Stamford, CT, has chosen Source Marketing, Westport, CT, as agency of record for the Clearasil brand. The agency also recently won all integrated marketing activities for Regus, an operator of flexible office facilities with 400 centers worldwide.

CrownPeak Technologies, MarinaDel Rey, CA, chosen by the Office of U.S. Trade Representation, Washington, DC, to provide content management services.

Super 8 Motels, Inc., Parsippany, NJ, announced it retained Phoenix-based Marketing Champions LLC as its agent for motor sports marketing and promotions.

Greenwich, CT-based The Keebler Co. named Arc Marketing, also Greenwich, as interactive agency for its Web properties Visionworks, Orlando, FL, selected by Orlando Magic, Orlando, FL, as its agency of record.

Callaway Golf, Inc., Carlsbad, CA, chose Promotion Sales Ltd. to provide custom logoed merchandise.

Green Bay, WI-based The Goltz Seering Agency, Inc., named agency of record for Great Lakes Kraut Co., Bear Creek, WI.

HP, Palo Alto, CA, appointed Davie-Brown Entertainment, Los Angeles, its global agency of record.

Energi Creative Partners, Los Angeles, named AOR by Hollywood Film Festival, Hollywood. Energi will oversee all marketing activities for the film festival, including branding and positioning, advertising, advertising sales, sales promotions, sponsorship development and media.

Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts.

Wise Foods, Inc., Atlanta, GA, selected VeriSync Trade Solutions, Cincinnati, OH, to provide category management.

American Profile Magazine, Franklin, TN, hired David Geller Associates, Inc., New York City, as its direct marketing advertising representative.

Playmaker Sports Advisors, Pittsburgh, named The Republik, Chapel Hill, NC, advertising agency of record. In other news, The Republik acquired 50% ownership and majority of the board of directors of entertainment distributor Rubberneck, LLC, Los Angeles.

Lippincott & Margulies, New York City, the branding and identity consulting firm, and sister firm Mercer Management Consulting, have united their brand capabilities as Lippincott Mercer. Several Mercer senior brand science strategists, to be announced, will join Lippincott Mercer’s New York City, Boston and London offices to lead the firm’s work in this area. L&M is known for its design work on the red-and-white Campbell Soup can, the Betty Crocker spoon, the General Mills big “G”, and the FTD Mercury logo. Lippincott also helped to design the Tucker automobile and adapted the Coca-Cola logo for packaging.

In February, Berkshire Partners LLC made an equity investment in Acosta Sales and Marketing Co., a sales and marketing agency based in Jacksonville, FL, with 10,000 employees North America. Gary Chartrand was named Acosta’s CEO and chairman. Terms of the transaction were not disclosed.

Minneapolis-based Gage Marketing Services, a division of AHL Services, Inc., has taken a new name: Archway Marketing Services.

American Profile, the Franklin, TN-based national weekly magazine for readers of community newspapers, has hired David Geller Associates, Inc. (DGA) as its direct-response advertising representative. DGA has more than 40 years experience in placing advertisements for leading national print publications.

4Kids Entertainment, Inc., New York City, and Toys “R” Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys “R” Us retailers.

Great Outdoor Provision Co., Inc., Raleigh, NC, named Chapel Hill, NC-based The Republik agency of record.

Detroit, MI-based Catuity, Inc. signed a strategic development contract with PreVision Marketing, Lincoln, MA, to provide loyalty campaign management solutions.

Westminster, CA-based Teacher Created Material signed a license agreement with The World Almanac, New York City, to publish a K-12 educational series.

Promos Latino America, Chile, signed a strategic agreement with Radiate, Boca Raton, FL, to generate business development ideas, share best practices and access mutual resources.

White Mountain Regional Development Corp. has signed McMurray as its agency of record to encourage Tucson, AZ, area businesses to expand into northern Arizona communities. McMurray also recently signed IASIS Healthcare, Arizona Region and The Ritz-Carleton-Phoenix.

Contemporary Promotions Group, a St. Louis-based promotional advertising agency, has changed its name to Drive Agency.

Burger King, Miami, tapped Premium Surge, Chicago, to handle toys for kids’ promotions worldwide. Parent DraftWorldwide is BK’s agency of record for promotions and merchandising. Los Angeles-based Equity Marketing stays on as primary creative and manufacturing agency for premium programs.

4Kids Entertainment, New York City, tapped as exclusive licensee for Bandai America Inc., Cypress, CA, on its Ultimate Muscle: The Kinnikuman Legacy animated TV series.

Smithsonian Institution, Washington, DC, named Green Team Advertising, New York City, to handle advertising and promotion-related projects.

Zipatoni Co., St. Louis, MO, named agency of record by apparel company Von Dutch Originals, Los Angeles.

Special Olympics, Washington, DC, appointed L.W. Robbins Associates, Holliston, MA, its direct mail fundraising agency.

The Bombay Company, Fort Worth, TX, tapped Altanta-based Silverpop to implement an e-mail marketing program.

Peapack, NJ-based Pharmacia named Malone Advertising, Akron, OH, its customer marketing agency of record.

San Francisco-based Mypoints.com, Inc., selected by FTD.com, Downers Grove, IL, to conduct an e-mail marketing campaign.

Atlanta-based infinitee named agency of record by Silver Sands Factory Stores, Destin, GA.

Seagram Spirits and Wine Group, Westport, CT, tapped CentrPort, Westport, CT, to assist e-marketing strategy.

Advertising.com, New York City, selected by Unilever, New York City, to provide wireless ad services for the Nautica fragrance brand.

Pepper Hamilton, Philadelphia, tapped The Republik, Chapel Hill, NC, for strategic marketing.

141 Worldwide, London, named global marketing services agency Allied Domecq, London, to help set strategy and handle promotions for all key brands. … Morristown, NJ-based DVC ActiveCare named by GlaxoSmithKline, London, to handle promotions for its over-the-counter products including Nicorette, Nicoderm CQ, Tums, and Oxy. … Kellogg USA, Battle Creek, MI, tapped multicultural shop The Wimbley Group, Itasca, IL, to handle its African-American marketing. … The Bravo Group, New York City, named to handle Hispanic marketing for McDonald’s Corp.’s Northeast owner-operators association. … The GEM Group, Atlanta, named to handle Warren, MI-based Chevrolet’s sponsorship of the Atlanta Thrashers National Hockey League franchise. GEM was also named by Cypress, CA-based Yamaha Watercraft Group to handle consumer and trade promotion for its WaveRunner brand. … Marinelli Communications, NYC, named agency of record on the launch of Kutskova Vodka, a new brand from Columbia, MD-based A.V. Imports.

VML, Inc., Kansas City, MO, named interactive agency of record for Burger King Corp., Miami, to handle the chain’s Web site.

Sports and Entertainment Direct, Atlanta, chosen to handle a campaign for Pittsburgh-based Bayer Corp.’s new Morning Relief brand.

Miramax Films, Los Angeles, signed Brand Central, also Los Angeles, to handle the licensing campaign for SPY Kids 2: Island of Lost Dreams.

SuperGraphics, Inc., Seattle, awarded a contract to handle signage and transportation graphics for the 2002 Olympic Winter Games in Salt Lake City.

Peak|Biety Advertising + Marketing, Tampa, FL, chosen by telecom support specialist Tamco, Tampa, to provide collateral materials and a new graphic identity.

TriMedia Technologies, Inc., Milpitas, CA, named McClenahan Bruer Communications, Portland, OR, as p.r. agency of record.

Delta Faucet Co., Orlando, FL, tapped Aprimo Marketing, Indianapolis, to develop an internal marketing support system.

Liberty Life Insurance Co., Greenville, NC, named Just Marketing, Indianapolis, as motorsports agency of record.

Los Angeles-based Mosaic Retail Advertising named to develop an ad campaign for Earl Scheib, Inc., Beverly Hills, CA.

AT&T Broadband, Basking Ridge, NJ, named BaseSix, Boston, as e-marketing agency of record.

Blum Ellenson, New York City, named agency of record by Palm Bay Imports, Inc., Boca Raton, FL, and chosen to handle advertising for Nintendo’s New York City-based Pokémon USA division.

Marinelli Communications, New York City, named agency of record for A.V. Imports, Inc., Columbia, MD.

4imprint Group, Manchester, England, awarded a merchandising contract by DaimlerChrysler UK’s Mercedes-Benz division, Milton Keynes, England.

Awards.com, Lyndhurst, NJ, an awards, promotional, and motivational products company, formed a partnership with Sodexho, Gaithersburg, MD, to be its official supplier of awards, recognition, and promotional products.

Miami-based Club Med North America named IQ Commerce Corp., Saratoga, CA, to develop and implement an online promotional campaign.

Marinelli Communications, Inc., New York City, awarded a global branding assignment by Factset Research Systems, Stamford, CT. Also, Ambassadors LLC, New York City, hired Marinelli to create a comprehensive multi-level marketing campaign for the introduction of its PGA Tour program.

Gelia Wells & Mohr, Clarence, NY, named agency of record by Dana Corp., Toledo, OH.

Aprimo Marketing, Indianapolis, named by The Phoenix Coyotes Hockey Club, Phoenix, to manage its marketing and communications activity.

American Identity, Kansas City, MO, selected by Panasonic Co., Secaucus, NJ, to develop a premium merchandise catalog and supply offical Olympic apparel. Also, Kemper Insurance, Chicago, named American Identity to develop an e-company store and corporate catalog.

Frost Miller Group, Bethesda, MD, tapped by Financial Brokerage Services, Inc., Cabin John, MD, to implement a branding campaign that includes p.r., Web-site development, and corporate brochures.

Clear Channel Communications, Inc., San Antonio, TX, tapped Bigfoot Interactive, New York City, to create, implement, and refine an e-mail communications program for its Clear Channel Radio division.

ValuSales.com, Fort Lauderdale, FL, named CPRi Communications, Teterboro, NJ, as p.r. agency of record.

Nakano Foods, Mount Prospect, IL, named The Goltz Seering Agency, Green Bay, WI, agency of record.

Sanna Mattson MacLeon Advertising, Smithtown, New York, selected by Cooper Industries, Houston, to develop an integrated branding campaign for the launch of a new division.

The Townsend Agency, San Diego, named to handle strategic marketing services by Cirque Corp., Salt Lake City; The Shechtman Group, Los Angeles; and the Foundation for Enterprise Development, La Jolla, CA.

Buy.com, Aliso Viejo, CA, named Thinkbig Marketing Group, Aliso Viejo, agency of record.

Miami-based Club Med North America selected IQ Commerce Corp., Saratoga, CA, to develop and implement an online promotional campaign. Also at IQ Commerce: Assignments from Gillespie, Jordan, McGrath Case & Partners, New York City, and Lot21, San Francisco, to develop and execute online marketing initiatives.

The Coastal Group, New York City, awarded a national print advertising and p.r. contract by Hindostone Products, Inc., Indianapolis, for its CoasterStone brand.

Porsche Cars North America, Inc., Atlanta, selected marketing software maker Veridiem, Inc., Maynard, MA, to oversee performance management.

Woolf Associates, Boston, named by Hockey East, Wakefield, MA, to create corporate sponsorship programs and serve as exclusive sales and marketing agency.

Birmingham Associates Communications, Boston, named agency of record by Dillstar Productions, Rancho Cucamonga, CA.

Promotion Sales, Ltd., Stamford, CT, selected by U.K.-based Highwaystar.com to produce, fulfill, and distribute Web-based merchandise.

Benoit, Twomey + Partners, New York City, awarded an advertising and marketing contract by Secaucus, NJ-based Panasonic Personal Products Group’s Progressions Pore Cleanser brand.

CBS, New York City, signed an agreement giving Atlanta-based Host Communications rights to handle various marketing, licensing, and media activities for National Collegiate Athletic Association properties. CBS obtained the rights as part of an 11-year deal to broadcast NCAA events signed in late 1999.

Dana Corp., Toledo, OH, named Gelia Wells & Mohr, Clarence, NY, as advertising agency of record to develop an integrated marketing communications program.

Porter Novelli, Los Angeles, named p.r. agency of record for the Jim Henson Co., also L.A.

Marinelli Communications, Inc., New York City, named agency of record by Madrid, Spain-based La Casera S.A., to handle integrated branding services for its U.S. introduction; U.S. RE Companies, New York City, for brand repositioning; and CWI, Palm Harbor, FL, for the introduction of its cancer treatment-enhancing Earthmends dietary supplements.

Shea, Minneapolis, awarded store design contracts by Native American jewelry marketer Kokopelli, New York City, and men’s clothier Gant’s first U.S. store.

Moroch Partners, Dallas, TX, named to handle regional advertising for three additional McDonald’s co-ops, bringing its total to 48. The firm was also named to handle print placement in 13 Southwest markets for Miramax Films, New York City.

TuckerKnapp Integrated Marketing Communications, Schaumburg, IL, named marketing agency for Tekgraf, Inc.’s Washington, DC-based Centiv division.

Wilton, CT-based Brann Worldwide‘s Dallas office, Brann Forbes, awarded a marketing analysis project for the A&W Restaurants division of Yorkshire Restaurant Group, Lexington, KY.

CPRi Communications, Teterboro, NJ, named p.r. agency of record for Blue Barn Interactive, New York City.

PR/DNA Public Relations, Buena Park, CA, selected by Innovacom Networks, Santa Clara, CA, to provide p.r. and marketing consultation services in support of international marketing efforts.

Almo Fulfillment Services, a new division of Almo Corp., Philadelphia, selected by Philips Consumer Electronics, Knoxville, TN, to service the premium and incentive markets.

BBC Productions, Inc., Decatur, GA, chosen as agency of record for Kennesaw, GA-based AremisSoft Corp.’s hospitality division. Also, Competitive Logic, LLC, Atlanta, awarded BBC a brand-image campaign contract.

Atlanta, GA-based Esprit Creative tapped by Microsoft Corp., Redmond, WA, to handle the Microsoft Fusion 2001 Conference.

Unilever, New York City, selected Microsoft Corp.’s MSN Internet service to serve as a Web partner for the Helene Curtis brand. The relationship will include content integration, ad effectiveness research, cross-media sponsorships, promotions, and sampling opportunities.

Netcentives, Inc., San Francisco, CA, tapped by Petco Animal Supplies, Inc., San Diego, to design and implement a customized e-mail marketing program.

San Diego, CA-based Rawlings Golf, a division of Fotoball USA, Inc., named official equipment sponsor by Host Communications, Inc., Lexington, KY, for the Toyota Golf Skills Challenge.

MAY 2001

Seismicom, San Francisco, named promotion agency of record for America Online, Vienna, VA.

Communicator, Chicago, named promotion agency of record for New York City-based Unilever’s Suave and Degree personal-care brands.

FCB Southern California, Costa Mesa, CA, a unit of True North Communications, named by Taco Bell, Irvine, CA, to handle merchandising for the chain’s 5,000-plus restaurants. FCB recently won Taco Bell’s national advertising account.

TLP, Inc., Dallas, named along with Omnicom affiliate BBDO Chicago to handle integrated marketing for Wm. Wrigley, Jr. Co., Chicago.

The Marketing Continuum, Dallas, a division of Hawkeye Communications, named to handle the national retail advertising account of Alltel Communications, Little Rock, AR.

SAI Marketing, Huntingdon Valley, PA, named agency of record by Olan Mills, Chattanooga, TN.

B.A.R.C. Communications, San Francisco, named by The Wine Group, also San Francisco, to handle $7 million in promotion work.

Colle+McVoy, Minneapolis, named North American agency of record for the Turkish Tourism Office’s $4.5 million account. The shop was also named to handle p.r. for Phoenix, AZ-based Farnam Companies’ Shed-Stop animal dietary supplement.

Sports & Entertainment Direct, Marietta, GA, named by Kampgrounds of America, Billings, MT, as direct-marketing promotional agency.

Sports & Entertainment Direct, Marietta, GA, tapped as direct marketing promotional agency for Billings, MT-based Kampgrounds of America.

August, Bishop & Meier, Chicago, expanded its relationship with Gap, PA-based pretzel maker Auntie Anne’s, Inc. to include corporate marketing initiatives.

Creative Entertainment Services, Burbank, CA, selected to provide product placement services in feature films and television shows for Richmond, VA-based Capitol One Financial Corp.

WOWnetwork.com, Indianapolis, IN, retained The Steven Style Group, New York City, to create and implement broad-based, multi-tiered p.r. campaigns.

Highland Park, IL-based O’Keefe Henry Direct, Inc. named by men’s clothing maker Milepost Four, Alpharetta, GA, to provide strategic and circulation planning, merchandise analysis, creative direction, and overall program development.

Arras Group, Cleveland, OH, named agency of record for Cleveland-based Charter One Bank.

Woolf Associates, Boston, MA, retained as sales agency for the Hyannis Port Challenge.

New York City-based Loews Cineplex Entertainment tapped MarketSource Corp., Cranbury, NJ, to develop in-theatre sampling at Loews Cineplex Theatres in the U.S. MarketSource will also develop integrated strategic programs to offer marketing partners multi-tiered in-theater opportunities.

Burlington, MA-based Epsilon tapped by the Epilepsy Foundation of America, Landover, MD, to develop strategy and implement a direct-marketing program for private donations.

Keller Crescent Co., Evansville, IN, named agency of record for Bowling Green, KY-based BVD Licensing Group.

Clougherty Packing Co., Los Angeles, hired J Marin & Associates, Irvine CA, to handle Hispanic marketing for its Farmer John meat products.

K’Nex Industries, Inc., Hatfield, PA, hired New York City-based The Steven Style Group to create and implement broad-based, multi-tiered p.r. campaigns for its K’Nex and Lincoln Log brands.

Jelly Belly Candy Co., Fairfield, CA, named Clear Ink, Walnut Creek, CA, as agency of record.