Search Results for: Marketers on fire brands on fire

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers.

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto.

Here are the five steps to creating a successful Google Analytics implementation.

The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line.

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence.

In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss
three capabilities–collaboration, analysis and talent.