A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers

Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...

There's little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money

A new report from Pew Research Center's Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

It's the same old "international growth, domestic weakness" story over and over again, and marketers need to adapt. Here's some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off

So I’ve noticed that a lot of the promo entries include media placements to expose the brand in a surprising way, with or without big offers. I sat down and examined the entries ignoring the media placements, looking only for compelling, differentiated offers