4473 results for: loyalty

Search Results

P&I Postscript

|  by Chief Marketer Staff

BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12.

2007 PRO Award Finalists

|  by Chief Marketer Staff

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.

People in the News

|  by Chief Marketer Staff

David House has been appointed as a member of the board of directors at J. Crew Group Inc. House will serve on the audit committee. He was previously a group vice president at American Express Co.

Harry Potter and the Magic Brand

|  by Chief Marketer Staff

The latest Harry Potter flick proved to be box office magic, raking in over $330 million in the first four days of release. Not bad for something that is a "fading phenomenon" among kids aged 7 to 12, according to one consultant. Robert Passikoff of Brand Keys, however, says that sort of thinking is for…

Short Cuts

|  by Chief Marketer Staff

Coldwater Creek has kicked off onecreek, a new loyalty program designed to further enhance service and reward its most valuable customers.

How to End Your Loyalty Program in Five Acts

|  by Chief Marketer Staff

Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.





Filter by Date








Categories

  • Engagement (1238)
  • Direct Marketing | Print (536)
  • Data Driven ROI (531)
  • Acquisition (441)
  • Engage & Convert (293)
  • Events (285)
  • Digital (284)
  • Loyalty Marketing (269)
  • Social (256)
  • Data & Analytics (178)
  • Reset

Tags

  • Promotion (765)
  • CRM (339)
  • Experiential (198)
  • Games (119)
  • Sweepstakes (119)
  • Database marketing (87)
  • Data (74)
  • Content Marketing (45)
  • Search (41)
  • Loyalty Marketing (32)
  • Reset

Author

  • Chief Marketer Staff (2657)
  • Tony Campana (781)
  • Patty Odell (258)
  • Kaylee Hultgren (160)
  • Beth Negus Viveiros (105)
  • Richard H. Levey (31)
  • Brian Quinton (30)
  • Chief Marketer (25)
  • Tim Parry (12)
  • David Hurwitz (11)
  • Reset

Content Type

  • Posts (3468)
  • E-Letters (899)
  • Blog (56)
  • Special Reports (33)
  • Sponsored Content (7)
  • Partner Content (5)
  • Webinars (5)
  • Reset