Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 12, 2014 American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission. More… SPONSORED BY: Attend DMA2014’s Strategic…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 15, 2014 Twitter Tests Video Ads Twitter is testing video ads, essentially the video equivalent of its popular ad product, promoted tweets, which are ads that look like tweets and appear in users’ content feed. The videos will…
The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.
Marketing automation vendors know that marketers are looking for better analytics functionality, and they're listening, according to new data from a study from Raab Associates.
Chief Direct Marketer View Web Version August 14, 2014 Five Strategies to Selling Your Boss on Social Media Spending CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement. Here's five ways you can convice your boss of the benefits of investing in social. More… SPONSORED…
How have your customers changed and how have you responded?
In this Chief Marketer Tip Sheet learn: How Red Roof Plus+ combined online video with an experiential marketing tour Ways you can successfully incorporate video into email promotions 8 ideas for better video content across all screens Tips for making your next video go viral And more!
Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 08, 2014 Six Components for Online Marketing Success The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics. More… SPONSORED BY: Guess who’s powering the…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 7, 2014 Olympic Sponsorship Helps USG Leap Rebranding Hurdle Building products manufacturer USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the…