The International Speedway Corp. is accelerating the marketing hype for next year’s 50th anniversary Daytona 500 with a growing list of sponsors.

Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.

Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.

In nature, ecosystems are dynamic. The denizens of an ecosystem don't simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.

Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6

Dairy Queen has a loyal customer base. But the company isn’t taking it for granted.

Loyalty Lab has named Michael Greenberg president, a new position.

Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.