Search Results for: loyalty
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Short Cuts
Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship
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Live From MeritDirect Co-op: Deals and Incentives Pull Big, and Don’t Forget the Schlock
Offers, deals and incentives all help differentiate you from your competitors, according to Sandy Clark of Clark Consulting. The old methods still work
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Healthy-Individual.com Links Consumers with CPG and Pharmaceutical Firms
Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products
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Taking a Swing at ROI
ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency
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Brands at the Crossroads
On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an
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eBay Tries Anything
EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee
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Agencies
Universal, Nestl Ink Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
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Albertsons to Expand Handheld Scanner Test
Grocer Albertsons will expand its eight-month-old test of handheld scanners to six Jewel-Osco stores in Chicago, reports The Chicago Sun-Times. Shoppers
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EBay Buys FairMarket
EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions