Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.

I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty

Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that's designed to build customer loyalty.

Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value.

Gottschalks Inc., a department store chain, has chosen Harte-Hanks to implement a multi-channel marketing strategy.