Search Results for: loyalty

BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

Salon and beauty care franchisor Regis Corp. has introduced a gift card that will be accepted in its nearly 10,000 salons. These include Master Cuts,

Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers

The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing

CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official

Coupon books are so Middle Ages. But Web-based loyalty programs, now that’s Middle-Earth. At least New Line Cinema thinks so. The studio’s home entertainment

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

THE BAR WAS RAISED THIS YEAR, both in terms of the quantity and quality of entries to the 2003 PRO Awards, sponsored by PROMO to recognize the best in

For the first time in Campbell Soup Co.’s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off

Best Buy Co. Inc. kicked off its first loyalty marketing program in mid-July with a 5 million-piece direct mailing to existing customers. The campaign