Veronico Trujillo was hungry for a handmade tortilla. But he couldn't find a good one, so he opened a small shop in Los Angeles called La Tortilleria

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.

Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company's Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings' CMO.

Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets.

Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write.

GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.

Sears Holdings Corp. has named Louis Ramery as senior vice president of customer relationship marketing for Sears and Kmart.

An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.

InterContinental Hotels Group has appointed former Subway executive Tom Seddon as its news chief marketing officer.