Search Results For: loyalty
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Women Thriftier Shoppers Than Men?
A November consumer survey by Ipsos Public Affairs and SoundBite Communications reveals that almost 130 million Americans planned to rely on loyalty programs for rewards and discounts when shopping for gifts this past holiday season. Not surprisingly, …
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Marketing Principles and Values Work in Good and Bad Times
Your company’s growth isn’t all about the economy. It’s about the principles and values that successful companies have always used to run their business. Values and trust don’t go out of style, and they help build a strong brand and reputation
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Engagement
Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
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Finding New Opportunities in Sponsorship Marketing
It’s no secret. Given this economy, all of us, no matter what side of the table we sit at, will be challenged to generate more value with less marketing
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Direct Marketing | Print
Brand Awareness, Direct Response Were Part of Napster’s Relaunch
Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music
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Data & Analytics
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
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How the Call Center Killed My Cablevision Relationship
Sadly, the economy has forced me to drop something I have been extremely loyal to over the past eight years in this house: Cablevision, or more important, News12 Connecticut (Cablevision’s local news station). Switching to AT&T’s U-Verse triple-play …
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Miller High Life Offers Up Super Bowl Alternative
Grant Johnson mentioned Miller High Life’s 1 Second Ad campaign last week. I’m just reinforcing that I like it… to a degree. I think I may have recently blasted Miller High Life’s loyalty program recently, but I can’t find the link. But the 1 …
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Engagement
McFarlane Toys Rolls Out Halo Points Rewards Program
McFarlane Toys is rewarding die-hard “Halo” action-figure collectors for their loyalty with a new rewards program that lets people collect UPC codes for prizes.