Search Results For: loyalty
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Marketers Need a Sound Customer Strategy to Thrive in an Economic Storm
Now that the U.S. has officially entered a recession, cost-conscious companies are bound to be scourging budgets for spare change. Here’s some things you can do to bail yourself out
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The Not Surprising Failure of Corporate Blogging
When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs
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Data Driven ROI
Consumer Loyalty, Isn’t that the Goal?
Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases
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Engagement
Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,
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Engagement
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,
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Engagement
Why Incentive Programs Survive Recessions
And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often
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Amazon, Wal-Mart Know How to Keep Web Shoppers Happy: Survey
E-commerce may have outperformed brick-and-mortar retail this holiday season, but that doesn’t mean shoppers were happy about how they were treated at those merchant Web sites
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Engagement
Bank of America Boosts Betty Boop Checks
Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character.
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Superfly to Acquire Commerce Planet Call, Data Center
Superfly Advertising Inc. will acquire the Consumer Loyalty Group and Legacy Media LLC call and data center operations from Commerce Planet Inc. for $825,000 and 4.5 million shares of stock.
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Staples Shows It’s Humble Side…
That’s sarcasm, BTW. It’s like a second language to me. My wife is in Staples’ Business Rewards loyalty program, so any purchase we have made through Staples.com has been with her info. Maybe at one time I used my Yahoo address. And maybe I purchased …