The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

CM Weekly May 31, 2020 Everyone and their grandmother is trying TikTok these days. My sister, for instance, recently answered the call. In her quest to remain productive and busy during quarantine, she asked her family to join her in a TikTok dance for Mother’s Day. It was new. And it was fun. Like millions…

A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Seven unique scenarios experienced by moms today that can inform brands' marketing strategies

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.