Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 18, 2014 Five Ways to Win Customer Loyalty Brands like Purina know that marketers need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior. Here's 5…
While marketers may still track spend across channels, the shift toward contextual marketing is real.
Learn the plan behind Marriott's new Global Content Studio.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 14, 2014 Expedia Markets Flights Based on ‘Happiness’ Index “Happiness” isn’t a term many passengers use to describe their air travel experience, but that hasn't stopped Expedia from using it as one variable to help customers choose their…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 13, 2014 Are Data Gaps Holding Back Your Marketing and Sales? Having the right information can be the difference between mediocre and spectacular sales. Does your organization have data discipline? Here are three key questions to ask your team.…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 11, 2014 Bringing Location and Weather Together Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can…
New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.
Chief Direct Marketer View Web Version November 12, 2014 Successfully Navigating a Rebrand No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process to keep your brand relevant. Learn how Tropicana, Gap, Starbucks and others made this happen. More… SPONSORED BY: Your Prime Audience…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 07, 2014 Cyber Monday and Mobile Transactions New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales. More… SPONSORED BY: B2B Big Data Turn big data…
Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.