Social and display must be part of your efforts to get content in front of B2B prospects.

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 31, 2014   Creating Effective Lead Gen Forms When it comes to lead generation and search engine marketing, it's critical to keep forms as simple as possible for users and optimized for searchability. More… SPONSORED BY: Inside Overstock’s Transition…

Chief Direct Marketer View Web Version November 5, 2014   DuPont’s Online Video Success Story DuPont is much more than a chemical company, and video helped the brand tell its story. Learn how video helped DuPont showcase its food, electronics, seed, safety and other divisions for consumers.   More… SPONSORED BY: Reap the Tech Value Chain…

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 4, 2014   Oh, That’s Good–The Campaigns Editors Loved in 2014 The editors of Chief Marketer, Multichannel Merchant and Event Marketer share which campaigns they thought were the best of 2014. See which brands we thought were fab, including…

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version October 30, 2014   Marketing Automation Helps Lego Education Connect With Teachers Everyone knows Legos are fun, But what you may not know is that they can be an excellent learning tool. Discover how Lego Education is building relationships with teachers…