Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

The growth of e-commerce implies a growth in the development of tools facilitating the online buying process,. according to direct marketing consultancy

Building rapport in CRM communications begins with the individual, not the plural

the Internet over the past 30 days are outpacing offline Americans in terms of activity and influence, according to a new study. Called "America's New

In just five years, Hispanics are expected to overtake blacks as the largest ethnic group in the U.S. and, as such, their religious choices will influence

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It's easier, it's sexier, and it doesn't

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING - both online and off - can't just be a sales tool for a