Kind Words for Kris I thought Kris Oser's article "Strong Medicine" (DIRECT, January) was outstanding. It was obvious she'd done a lot of research. Jay

Despite the Internet's best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

H&R Block adds partners, recalculates Refund Rewards. H&R Block is using new math this year.The Kansas City-based company kicks off four joint promotions

App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

Cabling Installation The Cabling Installation & Maintenance e-mail subscriber list offers the names of more than 13,700 subscribers. The magazine covers

Golden Maturity Adrea Rubin Management Inc. now manages the Golden Maturity mail order buyers list. There are 3.2 million named here, all over 50 years

This whole FTC-condemns-entertainment-marketing stink has me worried. But not like you might expect.I'm worried that my kids have been too sheltered from

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places - toy stores,

At first glance, I thought this column was a farce (The Makeover Maven, DIRECT, Sept. 15).I saw an eye-catching ad subject to a makeover that would not