While close to 40% of the U.S. population is expected to subscribe to a wireless Web service in 2006, mobile transactions will not be quick to catch on.

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

Field Force Automation Magazine This new file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals.

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser.  New York City-based DC Comics

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser. New York City-based DC Comics

Consumers are a pet brand's real best friends.

Digital printing targets prospects ever more closely, affordably

AGs contend ads, matchbooks still target kids.

Meredith Corp., is offering early retirement to 170 employees in its magazine and television broadcasting divisions to offset revenue declines. But additional layoffs may still occur. ...

Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year....