Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.

How much does your organization spend each year on customer loyalty programs? The answer is probably too much and in the wrong places.

Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.

Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program.

Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post.

It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.

Location: 1 ePrize Dr., Pleasant Ridge, MI, 48069Phone: (248) 304-1460URL: www.eprize.comOwnership: IndependentCEO: Josh Linkner At a Glance Still wired for growth after six hard-charging years. Does hundreds of online games, plus loyalty programs (My ...

How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you're checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back.

Spirit Airlines has teamed up with Mall Networks, a loyalty shopping program provider, to create the Free Spirit Mall. The new online program provides a portal through which Spirit Airlines members can partake of promotions, discounts and mileage rewards at more than 450 merchants.

There's no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. It should be seen as a strategy though, and not an accident.