Search Results for: loyalty

  • Promote the Vote

    It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

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  • Ostrich brain size?

    Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered

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  • Promotions and Loyalty Can Play Nice

    One way to differentiate your loyalty program from a competitor’s is through promotions. Promotions encourage activity, and without recency of purchase

  • Red Lobster to Upgrade Loyalty Program

    After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing

  • DRINKING BUDDIES

    George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands

  • Kellogg Takes Eet and Ern Site In-house

    Kellogg Co. is now managing the Web site for its kids loyalty program in-house, pulling Eetandern.com from Yahoo, which hosted the site for nearly three years. Kellogg continues to advertise Eet and Ern on Yahoo’s kids’ service, Yahooligans, and work …

  • Incentive Marketing: A delicate balance

    By now it has become commonplace for online marketers to tie incentives to their direct marketing efforts. It’s obvious that rewards in the form of gifts, sweepstakes, points, and other creative iterations are a highly effective marketing tool.

  • Ebay Adds MetaReward to Anything Points Program

    Ebay will offer MetaReward, an online rewards and loyalty program, to members of its Anything Points program. MetaReward, which is part of Experian Consumer

  • News Briefs

    VISA: has partnered with the Tourism Authority of Thailand to offer cardholders around the world extra benefits and perks while visiting Thailand. The partnership begins with Visa’s sponsorship of the Amazing Thailand Grand Sale 2004, which will run …

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  • letters

    Coupon recap Counterfeiting and altering manufacturer’s coupons is clearly a fraud. However, coupon bears two sources of information a barcode