Search Results for: influencers

MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

IBM is generating billions every year through its e-commerce business, but the road to riches was a rocky one, Pete Martinez, e-business strategy executive

Marketing as traditional direct marketers knew it is dead, thanks to the disruptive power of the Internet. Of course, says Jerry Shereshewsky of Yahoo!,

This monthly publication is making a list of 51,119 e-mail addresses available for the first time. The publication reaches application development and

The Federation of European Direct Marketing (FEDMA) has released a “Code of Conduct for Electronic Commerce” aimed at shoring up trust between consumers

NIKE SHOOTS FOR A NEW GREEN BY OPENING ITS CLOSET TO CORPORATE FOURSOMES.It’s every apparel marketer’s dream to see his logo on the shirtsleeves and chests

Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Stuck-Up Marketers A RECENT MORNING’S mail brought a rather chilling surprise: a pre-pinned voodoo doll.”Horrors!” we thought. “Did our last database