Ask four people to define and you'll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.

The highest-priced list category on the market is permission-based business-to-business e-mail, according to the annual Worldata List Price Index. This

During the dot-com boom, corporations couldn't buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became

New Lists Telebrands Product Buyers The 507,596 people on this list bought merchandise from direct response TV and space ads. Products purchased include

WHO DETERMINES what items go on each page of a catalog? Does it matter if it's the catalog artist, the merchandiser or a marketing person? Does it sometimes

Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King's R&D team develop recipes for 2003 the second phase of an ambitious

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That's one conclusion

Multichannel News E-mail This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer

Telebrands Corporation Product Buyers These 507,596 individuals have purchased a variety of merchandise from direct response television and space ads.

American Bar Association This newly managed file includes 300,000 members of the American Bar Association, the national voice of the legal profession.