TONIGHT SHOW host Jay Leno and Hell's Angel maximum leader Sonny Barger are both Harley-Davidson enthusiasts. But a marketer using the same pitch to sell

The letter has long reigned as king of the mailing package. Even though a letter may be mailed to thousands, if done properly it has an aura that creates

At first blush, customer relationship management in the business-to-business arena is similar to consumer CRM efforts. Both focus on relationships that

It's still looking a lot like Christmas despite terrorism and war. Consumers are expected to spend an average $940 per household on gifts this year, according

Element K Journals American List Counsel has been awarded management of Element K Journals' improved specialty subscriber files. The enhanced masterfile

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder

With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the

AMERICANS WORRIED ABOUT the prospect of chemical, biological and nuclear attacks are stocking up on survival gear. That means business for U.S. Cavalry,

If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session. 1-Do a store check

Forbes has awarded management of its flagship magazine subscriber file to American List Counsel and its direct mail newsletter properties to Worldata/WebConnect.