Search Results for: influencers

Marketing as traditional direct marketers knew it is dead, thanks to the disruptive power of the Internet. Of course, says Jerry Shereshewsky of Yahoo!,

This monthly publication is making a list of 51,119 e-mail addresses available for the first time. The publication reaches application development and

The Federation of European Direct Marketing (FEDMA) has released a “Code of Conduct for Electronic Commerce” aimed at shoring up trust between consumers

NIKE SHOOTS FOR A NEW GREEN BY OPENING ITS CLOSET TO CORPORATE FOURSOMES.It’s every apparel marketer’s dream to see his logo on the shirtsleeves and chests

Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Stuck-Up Marketers A RECENT MORNING’S mail brought a rather chilling surprise: a pre-pinned voodoo doll.”Horrors!” we thought. “Did our last database

National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

The Visual C++ Developers Journal subscriber list is new from Rubin Response Management Services Inc. Readers are interested in professional applications