A date itself is not something your customers will get excited about. But the things you do to make your anniversary significant for them can generate interest, sales and customer loyalty.

Marketers with an environmental stance need to step up and let their customers know about their pro-earth agenda.

Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards.

Euro RSCG Worldwide has named Zain Raj as CEO of Euro RSCG Discovery, the agency network's data analytics and customer relationship marketing company

WALGREENS: is offering free refills on inject printer cartridges today at any of its more than 3,000 locations nationwide. The incentive lets customers try out the retailer’s printer cartridge refill service for free as it continues to rollout to 4,500 stores by yearend.

If you're of a certain age, you'll remember which cigarette brand claimed to taste good, like a cigarette should even if you don't smoke. You may also

We are now in an era where the marketplace is so cluttered that it is more difficult than ever for any one firm to stand out from the competition or even

What do you do to make your very, very best customers feel appreciated? Considering how much they purchase, and how you spend almost nothing to bring them back again, probably not enough.

How To Reduce Affiliate Fraud - Delay Payments Two To Four Months

How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer's trusted advisor.