Search Results for: loyalty
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Premiere Launches Marketing Service for Radio, TV and Cable
Premiere Radio Networks has formed Premiere Innovative Marketing Group (P.I.M.G.), a new division dedicated to creating customized marketing and sales promotion solutions for radio and TV stations, as well as cable services. P.I.M.G.’s marketing …
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News Briefs
MTV NETWORKS: has tapped Judy McGrath as the new chairman and CEO. McGrath is assuming the role from Tom Freston who has been appointed Viacom’s new co-chief operating officer. MTV Networks Operations and Sales Chief Mark Rosenthal was not offered the …
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Cell Phone Marketing Technology Developed
Technology with applications for point-of-purchase teleservices promotions and transaction payments via cell phones has been developed for grocery and
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Marketing to Youths Could Result in Backlash
Parents’ and children’s advocacy groups are prepared to rise up against marketers who target teens, saying their advertising is to blame for some of the
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Digitas to Acquire Modem Media
Digitas Inc. and Modem Media Inc. have signed a merger agreement under which Boston-based Digitas will acquire Modem Media, Norwalk, CT, in a stock-for-stock
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Time Warner Cable Roams Staten Island to Thank Customers
Time Warner Cable has launched a campaign to thank Staten Island residents for their loyalty and their business by running a Random Acts of Kindness initiative throughout the summer. The promotion began Monday and Time Warner’s Thank You crew is roaming …
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Brunswick, Crayola Celebrate Birthdays
Brunswick bowling facilities have teamed up with Binney & Smith’s Crayola brand to launch the Brunswick/Crayola Birthday Blast. The pair will offer birthday parties for young bowlers at 107 Brunswick facilities. Brunswick will host other events for …
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News Briefs
SCHLOTZSKY’S: a chain of sandwich-shop restaurants, closed six of its 35 company operated locations last weekend and may shutter more as it seeks to pare expenses. The Austin-based franchiser said it will eliminate about 20% of its corporate staff, or …
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News Briefs
THE RADIATE GROUP: VP-new business development Cory Isaacson has become VP-strategic marketing for Radiate Entertainment Group, Omnicom’s marketing services network that includes GMR. Isaacson joined The Radiate Group in May; he had been a partner at …
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DISPLAY INNOVATION, VIRAL COUPONING AND GIFT CARD INCENTIVES
ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed